Our Brewing Story
Jenae Noonan is no stranger to a fight. As an MMA fighter, she understands discipline, pain, resilience, and what it means to prepare for a battle.
Breast cancer was hit different. There were no scheduled rounds. No referee. No opponent across from her. Just a diagnosis that changed everything.
And yet, the spirit of the fighter remains!
In the fight world, no one wins alone. You have a corner team. People who steady you between rounds. People who remind you who you are when your legs are shaking. People who refuse to let you quit. The support system that reminds you just how powerful you are.
During Jenae's battle with breast cancer, she realized something powerful: too many women were fighting without that kind of corner/support.
RISE was born from that mission.
Coffee has always been more than a drink. It’s how we gather. It’s how we sit across from each other and say,
“Tell me what you’re carrying.”
It’s how community begins.
RISE turns everyday coffee into something stronger, something bolder. Every bag sold helps women raise money for treatment and/or recovery. Every cup poured is a reminder that no woman fights alone. Every purchase helps build a community of survivors, warriors, and supporters standing shoulder to shoulder.
RISE exists to stand in the corner of every woman facing breast cancer — to fuel the fight, fund the recovery, and remind her that she is never stepping into this battle by herself.
Because warriors rise.
And when we rise together, no one stands alone
RISE Core Values
R — Resilience
We believe strength is not the absence of struggle, but the decision to RISE. We honor the courage it takes to endure treatment, uncertainty, and recovery.
I — Impact
We turn everyday coffee into a purposeful action that directly funds treatment and recovery.
S — Sisterhood
No one fights alone. We cultivate a community that stands in one another’s corners, offering emotional, relational, and practical support.
E-Empowerment
We help women reclaim their voice, their strength, and their future — beyond diagnosis and beyond survival.